This product redesign is a student project aimed at incorporating personal design style into an already established brand. I chose Jolly Pumpkin Artisan Ales and redesigned three of their sour ale products. The decision to redesign sour ales in this funky collage style with sketched accents was purposeful as sour ales are unconventional and weird in nature. I kept the Jolly Pumpkin logo and basic text structure throughout the design, but discarded the brand's illustrative style to incorporated my own unique collage style.