This brand was a student project with the goal of creating a brand identity for a made-up client. The client I had was Foreword Stories Booksellers, a bookstore and coffee shop that also hosts events in their downstairs cafe space. For the brand system, I created an inviting and personal voice for the brand, which was further enhanced by the lighthearted and comforting visual identity laid out through color scheme, typeface, and imagery. I designed multiple logo iterations, a type treatment for all text, business cards, signage, event posters, to-go bags, tote-bags, an instagram account, and a partial website design.